Recently I have posted a couple of times about McDonalds’s technology acquisitions, transitioning it in to a technology company.

Steve Easterbrook is the man at the helm re inventing McDonalds to eat into its competitors as opposed to getting eaten.

There was a Bloomberg article posted a week or so ago about how he is leading the charge & will stop at nothing. Some of my favourite quotes from the article:

“Reconfigure his restaurants into enormous data processors”

“The company has also introduced a curbside pickup system. An order placed through the McDonald’s app automatically appears on the store’s order list when the diner’s phone is within 300 feet of the property.”

Software is eating the world, Big Macs and all.

McDonald’s CEO Wants Big Macs to Keep Up With Big Tech


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