The ability to tell a good story is a life skill we should all aspire to. How well you communicate in your professional & personal life ultimately determine which doors open and which doors close in lifes journey.
When a start up is trying to attract customers. investors or top talent, they had better be able to communicate, & communicate well if they are to be successful.
“Investors are not solely evaluating your company’s story. They are also evaluating your ability to convey that story.”
See the early pitch decks of companies like Airbnb, Coinbase, Dropbox, MySQL, Uber, LinkedIn etc & who have since exited as unicorns here.
Looking at these pitch decks the one thing that stands out to me in most cases, simplicity.