Monetization genius.

In the simplicity.

“Certain video games allow you to spend a few dollars to get add-ons that give you an advantage—and sometimes, it can go a little overboard. Disney is bringing that idea into its theme parks with the new Spider-Man ride opening in June—Web Slingers: A Spider-Man Adventure”

New Spider-Man Ride Will Have Customizable Real World Upgrades (gizmodo.com)

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