“ICash App is just such a big app at this point, it’s utilized by so many people, that it was always going to make its way into lyrics,” Guapdad explains. “It’s the most socially-discussed money transfer service in the world, I would say. [It has] good design, the UI is so friendly. People fuck with it, and it makes the money feel less monetary and more like a utility.”

“Cash App’s Twitter presence is ridiculous, and a lot of Black Twitter participates in the giveaways and shit that they do. That’s something that makes the brand cool and relevant,” Guapdad says. “If I was to do a giveaway, I’m Cash App-ing people.”

Hip-Hop Loves Cash App, and That Might Be Why Jack Dorsey Bought Tidal | GQ

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