Social commerce

Social commerce has been far more prominent in China than in the US. To put that into perspective, social commerce sales in China totaled $186.04 billion (RMB1.285 trillion) in 2019—nearly 10 times the number of sales in the US, which reached $19.42 billion last year.

“Investment in the social commerce space by Tencent’s WeChat—particularly with the 2017 launch of its lite apps called Mini Programs—has certainly helped garner trust and bolster usage among the general public. To date, many major online retailers and brands in China have created Mini Programs to sell their products directly within the WeChat platform. In its annual report, Tencent said that the total transaction value generated by its Mini Programs in 2019 was more than $115 billion (RMB800 billion).”


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