Gone missing

If you order stuff from Amazon.

You will have noticed that recently.

They have removed the order details from their order confirmation emails.

As we all know.

Data is hot hot hot property.

“What reason would be big enough for Amazon to annoy so many of their users? It’s simple: data.

Popular free email clients like Edison Mail and Cleanfox “scrape” their users’ emails and sell anonymised or pseudonymised data on to third parties. With enough users, they can detect trends and measure brand loyalty – valuable information for competitors. By stripping item details from its emails, Amazon tells us just how much this was hurting them.”


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