“Shopify has essentially created a flywheel around Shop Pay and payments: merchants add Shop Pay and customers start using Shop Pay which lowers abandoned carts. Shopify adds installment loans to Shop Pay, which customers are already using, to make larger purchases which results in merchants selling more. 

Getting consumers on Shop Pay is going to be great for merchants, but there’s a ton of other problems Shopify can solve for their merchants as well. In Part 2, we’ll start talking about how Shopify Capital, Balance, and other products can work together to create an embedded financial ecosystem for merchants.”

https://fintechtoday.substack.com/p/shopify-and-embedded-finance-part

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