Your smartphone helps keep you honest.

Apparently.

“Shiri Melumad, an assistant professor of marketing at the Wharton School of the University of Pennsylvania, set out to determine why we express ourselves in a more intimate, personal style on our smartphones than on our personal computers—and how marketers can harness this behavior.”

https://angel.co/today/stories/why-people-are-more-honest-when-writing-on-their-smartphones-24072

Uncategorized