I remember $CROX were a darling of the stockmarket when then first IPO’d, they went up 500%+ in the first eighteen months of trading, then they fell off a cliff & I thought they were dead.

Crocs, if you aren’t aware, are those bright coloured plastic sandals with holes in that you used to see around, alot.

Never really trendy but always seemed very practical & ideal for kids, shoes for anywhere & everywhere.

Running some scans this morning & $Crox came up, when I pulled up the chart, it was a chart I wasn’t expecting to see, $Crox at 10 year highs!

“Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, and distributes casual lifestyle footwear and accessories for men, women, and children worldwide. It offers various footwear products, including clogs, sandals, flips and slides, shoes, and boots under the Crocs brand name. The company sells its products in approximately 85 countries through wholesalers and distributors, as well as through stores and e-commerce sites. As of December 31, 2018, it had 120 retail stores; 68 kiosks and store-in-stores; 195 outlet stores; and 13 company-operated e-commerce sites. The company was founded in 1999 and is headquartered in Niwot, Colorado.”

Chart & profile from KoyFin here

You still see them around but not noticeably enough for such a turn around, well at least here in the UK.

Looking at their investor relations on their site you get some fast facts:

• Crocs are sold in more than 90 countries
• Sold more that 600 million pairs of shoes
• Annual sales exceeding more than 1 billion USD

Last earnings qtr: Andrew Rees, President and Chief Executive Officer, said, “We had a terrific quarter, as demand for our product and brand heat continued to climb. With strong revenue growth and better than expected gross margins, we expanded our operating margin 200 basis points to approximately 13% of sales and grew our diluted earnings per share 57% compared to last year’s second quarter. We expect our revenue growth in the back half of the year to significantly outpace the first half; accordingly, we are increasing our full year outlook.”

Are crocs cool or practical? It would seem both.

I know what I’m getting for Christmas. (In the name of research :))

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