That’s the name of hugely popular trainers, designed by Kanye West, that are on their way to possibly challenge Air Jordan’s in the world of sneakerheads.
Air Jordan do approx 3 billion USD in annual sales, Yeezy are looking to break 1.5 billion in 2019 (Air Jordans have been around for many years longer).
On StockX.com (the marketplace for sneakerheads), there are pairs of Yeezy’s for sale north of 8000 USD.
Take the model ‘Air Yeezy 2 Red October’ as an example:
Trainers are big business, Nike’s limited releases in the early 80’s were the start of the sneakerhead revolution. click to read about the crazy Kanye journey to how Yeezy came to be.